Building a Fanocracy Around Your Business

from The Duct Tape Marketing Podcast · host John Jantsch

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.

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This episode is 28 minutes long.

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This episode was published on January 7, 2020.

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