Building a Fashion-Forward Business in Your 40s with Kristin Mayer, Founder of Betty Designs

In today’s episode, Hailey chats with Kristin Mayer, the founder of Betty Designs, a bold and fashion-forward brand in cycling apparel and triathlon wear. Kristin shares her journey of building Betty Designs from the ground up, starting in 2010, and how she has thrived in a competitive industry for over 14 years. Known for her unapologetic authenticity, Kristin talks about how her passion for fashion and fitness drives her business, and how she empowers others to feel their best while performing their best. Whether you're a cycling enthusiast or an entrepreneur looking for inspiration, Kristin’s story is one of resilience, empowerment, and business success. You can find her cycling clothing line at bettydesigns.com and on social media at @bettydesigns.Be First in Line for Shred Happens: Our popular 6-week challenge for shredding fat and building muscle starts October 18. You get a personalized calorie/macro budget, live Q&A calls with experts, workouts for both gym and home, prize giveaways and an incredible community of women doing it along with you. Save Your Spot →Hailey Happens Fitness Membership is my full training system in your back pocket. Join with a Yearly Plan to design a training year that fits your midlife goals and body. Start training with a 10-day free trial →