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May 6, 2022 27 min

Building a fintech super-app for expats

from Mobile Heroes Uncensored Hosted by Liftoff

Times Internet is a global behemoth with over 550 million users. Now the company is extending its reach globally from its home base in India. In this episode, we chat with Machine Zone alum Vivek Girotra, who is building a fintech app for the Indian diaspora: tens of millions who live in the U.S., in Europe, in Asia, and elsewhere around the world. He gets deep into psychographics and demographics as well as the nuts and bolts of mobile growth. We chat about: Growing fintech apps Understanding your users Filling the funnel Understanding when you have a winner Using content to grow Top 3 tips for fintech marketers Timestamps 0:00 550 million users 2:54 What is Times Internet? 4:05 Diversifying into fintech 6:34 Psychographics for mobile growth 12:10 From gaming to fintech 15:25 Understanding your app users 18:20 Best predictor of future success 21:30 Educating mobile app users 23:54 Top 3 tips for mobile marketers in FinTech

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Profit Powerhouse Glenn Poulos Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies. He is now also the host of this podcast, Profit Powerhouse!Our 20 to 30-min podcast shares amazing founder stories who reveal the smartest strategies for scaling TODAY.

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This episode is 27 minutes long.

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This episode was published on May 6, 2022.

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