Building a global beer brand from scratch: Boldness in Business

On 22nd May 2018 we heard from Kellogg Bynum Tudor Fellow Lord Bilimoria CBE, the Founder and Chairman of Cobra Beer and Chancellor of the University of Birmingham who delivered the Bynum Tudor Lecture. Lord Bilimoria CBE DL is the founder of Cobra Beer, Chairman of the Cobra Beer Partnership Limited, a Joint Venture with Molson Coors, and Chairman of Molson Coors Cobra India. In the Monde Selection, one of the most prestigious quality awards in the world for beer, the Cobra range have collectively been awarded a total of 94 Gold medals since 2001, making it one of the most awarded beers in the world.