Building a Global Brand episode artwork

EPISODE · Feb 13, 2013 · 2 MIN

Building a Global Brand

from The HBR Channel

Expanding a brand into new countries takes careful planning. These five tips can help you take your brand global by leveraging its power while also accommodating local realities in the new markets you’ve targeted.

Episode metadata supplied by the publisher feed · Published Feb 13, 2013

Expanding a brand into new countries takes careful planning. These five tips can help you take your brand global by leveraging its power while also accommodating local realities in the new markets you’ve targeted.

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Building a Global Brand

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This episode is 2 minutes long.

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This episode was published on February 13, 2013.

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Expanding a brand into new countries takes careful planning. These five tips can help you take your brand global by leveraging its power while also accommodating local realities in the new markets you’ve targeted.

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