Building a Global Brand: Star Stable Gallops Into the Toy World

CEO of Star Stable Entertainment Johan Sjöberg calls his game "World of Warcraft...for girls." The hugely successful game is now making its move into toys under a licensing agreement with Just Play. In this episode, Richard and Chris talk with Sjöberg about the development of the brand, how they engage with kids and the expansion onto iOS and Android platforms as well as the strategy that has made the game a hit in more than 180 countries. In The Endcap, Chris and Richard have a serious talk about animated characters...and have a bit of fun as well.  The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group.