Building a Global E-Comm Brand in Sunless Tanning and Skincare with Rhi and Maddie of Luna Bronze

From a skin cancer scare, to a business idea that's launched into the worldwide galaxies, Luna Bronze has revolutionised the idea of "sunless tanning" by giving it a visual and verbal makeover. Armed with the idea of sunless tanning, minus the sun, today, Luna Bronze is now stocked in the likes of Sephora, Revolve, Urban Outfitters and Mecca. As a rapidly grown e-comm brand, we talk to the founders Maddie and Rhi about how they've flipped the traditional branding of "fake tan", learnings of business partnership, and going global with their brand. Disclaimer: Luna Bronze is a client of Wordfetti.