Building a Global "Follow-the-Sun" Model in SaaS Marketing, with Wendy White

Every SaaS marketing leader is under pressure to go faster and do more with less.   But no team can work 24/7…or can it? According to Wendy White, Chief Marketing Officer at Daxko, the "follow the sun" model of a globally distributed marketing team can unlock both speed and efficiency when built with intention. She shares lessons from nearly 20 years leading global marketing teams, including hiring trade-offs across regions, establishing rules of engagement, and creating workflows that stick. Wendy also reflects on how AI is reshaping offshore execution and why empathy and cultural awareness matter as much as KPIs in global collaboration.