Building a Globally Local Brand | N K Chaudhary, CMD and Founder, Jaipur Rugs

In this episode of The Brand Called You, N.K. Chaudhary, CMD, and Founder of Jaipur Rugs, shared insights into building a globally recognized yet locally rooted brand in India. He emphasized the conscious inclusion of employee upliftment in his decision-making and business strategies. Chaudhary also discussed the "circle of positivity" that connects artisans with customers, creating a unique bond through the brand's products. He elaborated on the challenges of building a sustainable and responsible brand while scaling it globally. Additionally, he shared his philosophy, centered on two core principles: totality and inclusion. 00:33- About N K Chaudhary Mr. Nand Kishore Chaudhary is the CMD and founder of Jaipur Rugs, which is a globally recognised social enterprise,  He's often been referred to as the Gandhi of the corporate carpet industry. His philosophy of totality, inclusion, and for-profit solutions to society are widely discussed, and he has been recognised, awarded, and felicitated several times.