Building a Great Database
from Real Estate Sales Trainer and Coach Hosted by James Festini
The importance of lead generation cannot be overemphasized but the importance of why I generate leads can be explained. The reason you want to have a massive database of self generated leads is so that you can secure your future by knowing that you have created a great database of names and numbers that once you hit A tipping point that database, if properly manicured and curated, will give you appointments every time you call from it. Imagine having 500 names and numbers of people who have said maybe. You think the for sale by owner is on expires at a low hanging fruit, what do you think this is? This is not only The low hanging fruit but it is the low hanging fruit pulled down washed cut up in slices and served to you on a platter with a tall glass of wine and servants massaging your feet while they fan you out in the sunshine poolside.
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