Building a great marketing tech stack in FinTech, with Robert Boguszewski

The goal of this episode is to help you understand the challenges and opportunities for building a great marketing tech stack in 2024. In this episode we cover: The role of marketing technology in FinTech The characteristics of the FinTech industry Frameworks to understand business and technology needs Frameworks: EventStorming: https://www.eventstorming.com/ AWS Well-Architected Framework: https://docs.aws.amazon.com/wellarchitected/latest/framework/welcome.html Connect with us: Robert Boguszewski: https://www.linkedin.com/in/robertboguszewski/ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]