Building a Greeting Card Business & Winning $45K in Grants w/Krystal Henry

#27: What do you do when you can’t find a Mother’s Day card for your friends?For Krystal Henry, founder of Around the Way Parchment, that simple frustration turned into a growing stationery brand built with intention, representation, and community at its core.Krystal shares how she went from blogging about motherhood to launching a greeting card company, winning nearly $45,000 in grants and pitch competitions, and creating space for Black women entrepreneurs in an industry that often overlooks them.We talk about funding, grief, community, manufacturing, and the truth about building a product-based business from the ground up.In this episode, you'll learnHow Around The Way Parchment fills a gap in the greeting card industryWhy grants and non-dilutive funding should be on every founder's radarThe role community, specifically Black women, plays in building a businessWhy all money ain’t good money and the importance of alignmentConnect with Krystal Henry: Website → aroundthewayparchment.com Instagram → @atwparchment TikTok → @atwparchment Facebook → @atwparchmentMentioned In This Episode:Boyd Cru WinesThe Well / She's Well Network: Early Entrepreneur Growth ProgramCommunity College of Baltimore County: Center for Business Innovation and Trade📲 Connect with me kerihenderson.com/links📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletterEnjoying the podcast? Support the show