Building a Greeting Card Business & Winning $45K in Grants with Krystal Henry

What do you do when you can’t find a Mother’s Day card for your friends?For Krystal Henry, founder of Around the Way Parchment, that simple frustration turned into a growing stationery brand built with intention, representation, and community at its core.Krystal shares how she went from blogging about motherhood to launching a greeting card company, winning nearly $45,000 in grants and pitch competitions, and creating space for Black women entrepreneurs in an industry that often overlooks them.We talk about funding, grief, community, manufacturing, and the truth about building a product-based business from the ground up.In this episode, you'll learnHow Around The Way Parchment fills a gap in the greeting card industryWhy grants and non-dilutive funding should be on every founder's radarThe role community, specifically Black women, plays in building a businessWhy all money ain’t good money and the importance of alignmentConnect with Krystal Henry:Website → aroundthewayparchment.comInstagram → @atwparchmentTikTok → @atwparchmentFacebook → @atwparchmentMentioned In This Episode:Boyd Cru WinesThe Well / She's Well Network: Early Entrepreneur Growth ProgramCommunity College of Baltimore County: Center for Business Innovation and Trade📧 Your curated dose of Black culture, brand spotlights & real inspiration. Subscribe to the newsletter → kerihenderson.com/newsletter🛍️ Shop With Intention. Shop Black-Owned. Products that actually fit into your everyday life → https://bit.ly/12-products-everyday-life📲 Stay in the loop:Instagram → @kerilhenderson | @thekickbackwithkeriYouTube → @kerilhendersonTikTok @thekickbackwithkeriShop Affiliates:Get 10% off Dosso Beauty → https://dossobeauty.com/KERIHENDERSONEnjoying the podcast? Support the show