Building a Growth Process That’s Right for Your Team (and What We Do at Drift)

It's the #1 question growth teams ask other growth teams: What's your process? Because maybe you're struggling to get your team onboard, or you're having a hard time keeping up with your projects and experiments, or something's not quite working, or maybe you just feel like you're not going fast enough. The good news? You're not alone. Everyone gets stuck. So on this episode of Growth, Matt shares a few ways to think about the growth process and useful tools to stay organized, plus he explains why buy-in is so critical and the process that Drift's growth team follows.