Building a High-Performance Men’s Skincare Brand

In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines. With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance.   Here’s a glimpse of what you’ll learn: Transitioning from corporate beauty to entrepreneurship Defining core values early Winning awards: Factors contributing to early recognition Challenges for small brands in digital advertising Shifts in influencer marketing and brand collaborations Amazon strategies that work for ELVY Lab Other successful acquisition channels Customer retention: Tactics for VIP engagement Q4 preparation: Insights on BFCM and a celebrity partnership Building from scratch: Lessons learned and what to do differently Being a solo founder: Decision-making and challenges Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.