Building a Law Firm Brand That Lasts:Traditional Media Still Matters With Gary Sarner

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Gary Sarner, Radio and Traditional Media Expert, to unpack how law firms can build lasting brand recognition beyond digital advertising. They dive into why radio still reaches over 83% of Americans every week, how to structure a media buy that owns a market instead of just competing in it, and why "Google gets the credit" for brand awareness built by TV, radio, and billboards. Learn how to think beyond last-click attribution, avoid the common targeting mistakes firms make when choosing where to advertise, and why staying true to your brand matters more than chasing trends.