Building a Law Firm That’s Worth Buying | Episode # 335 with Jeremy Poock

Recorded live at the NTL Summit in Miami, Jeremy Poock—founder of Senior Attorney Match—breaks down what actually drives law firm valuation and why the market is shifting from “sales 1.0” (founder goodwill + book of business) to “sales 2.0” (brand + digital acquisition engine). He shares who typically buys law firms, why internal successors often don’t, and the biggest mistakes owners make when they wait too long or underestimate Google and AI. The conversation also touches on how data, digital marketing, and AI adoption can raise multiples, as well as what Jeremy is watching in the legal marketplace heading into 2026.