Building a Luxury Brand from the Heartland: The Founders of PAX Lighting | Ep 024

Join Tara Miller for an inspiring conversation with Jeff and Teegan, the husband-and-wife entrepreneurial team behind PAX Lighting, a luxury lighting brand based in rural Nebraska. They dive into the incredible journey of building a nationally recognized brand from the ground up, sharing insights on everything from gaining industry experience and launching at a major NYC trade show to the critical business systems that fuel their growth. This episode is a masterclass in turning craft into a scalable business. Listeners will discover: From High School Sweethearts to Business Partners: Hear their origin story, which started with a first date at a Christina Aguilera concert in Kearney, Nebraska. The Mission to Bring Design Home: Learn how Jeff's passion for industrial design and his goal to create opportunities in his home state became a driving force behind their entrepreneurial path. Gaining Invaluable Experience: How working for major luxury and corporate design companies provided the hands-on education needed to start their own venture. From Rural Nebraska to the NYC Design Scene: The story of how they took their first collection to the AD Design Show and the doors it opened, including landing in a dream showroom, Lawson-Fenning. The Systems Behind the Style: A deep dive into the business of creativity, including the SOPs, MRPs, and influential books (The E-Myth Revisited, Traction) they use to run their company. Scaling the Business: The pivotal moment that forced them to grow their team from four to nine people and the challenges of moving from "maker" to "manager." The Power of Validation: The importance of celebrating major wins and the feeling of seeing their hard work pay off in a high-end showroom. This episode is packed with wisdom for any creative entrepreneur, from the nitty-gritty details of manufacturing and marketing to the big-picture vision required to build a lasting brand. Don't forget to Subscribe to The Details Podcast for more inspiring stories and business advice! Connect with The Heartland Interior Design: Follow on Instagram for daily inspiration and project updates: @the_heartland Explore our portfolio and services at our website: The Heartland Interior Design Follow The Details Podcast: Follow The Details Podcast on Instagram: @TheDetailsPod Subscribe to The Details Podcast on YouTube: https://www.youtube.com/@TheHeartland Shop Tara's Amazon Storefront Connect with The Pax Lighting  https://paxlighting.com/ Instagram: https://www.instagram.com/pax_lighting/