Building a Manufacturing Community Online w/ Sam Gupta

If you want to build thought leadership around a product category, you need to create a community. The longer your sales cycle and the more complex your product, the more critical your community.But how do you build a community around your product and not around yourself?In today's episode, I talk about the keys to success on social media with Sam Gupta, Host, Community Builder, and Founder at WBSRocks.Here's what Sam and I discussed- What an online community is- Different platforms for building community online- Focusing on your audience's problems – not your productTo ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.