Building a matcha business, through friendship and TikTok

In this episode, I sit down with the founders of Matcha Masta, a Singapore-born brand brewing up matcha with benefits, like collagen, protein, and a whole lot of hype on TikTok. We dive into:🍵 How they transformed loyal TikTok followers into paying customers🤝 Why working with your best friend can be the ultimate business power move💡 The realities of leaving corporate life to build a brand from scratch📱 What it’s really like launching a consumer business in today’s hyper competitive scene💪 Creating a functional food productWhether you’re dreaming of starting something of your own, fascinated by how food trends grow online, or just love a good matcha latte, their story offers a blend of inspiration and practical lessons.Pull up a cup of something green and enjoy this candid conversation about taking big swings, betting on friendship, and building a business fuelled by community. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit soulfoodpodcast.substack.com