Building a Media-First Content Marketing Strategy w/ Devin Bramhall

In this episode of Content and Conversation, Ross Hudgens sits down with Devin Bramhall to unpack what’s broken in modern B2B marketing and what actually works when metrics get messy and attribution falls apart.They talk through Devin’s experience writing B2B Content Marketing Strategy, why “media-first” is now table stakes, and how community is often misunderstood, mis-scoped, or forced into the wrong formats. Devin shares real examples from her work at Help Scout and beyond, showing how strong communities are built by paying attention to people, not playbooks.Show Notes:00:00 – Intro/Marketing can’t be measured with numbers alone  05:30 – Writing a book when you already know the answer  10:20 – Media-first content marketing explained  15:00 – What community actually means (and what it doesn’t)  20:30 – Real-world community examples that worked  28:30 – Outcomes vs activities in marketing reporting  35:00 – Telling a story your CEO will understand  44:30 – When community is the wrong strategy  Show Links:B2B Content Marketing Strategy Book by Devin BramhallFollow Ross on X: https://x.com/RossHudgens Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing