Building a Modern BBQ Brand. Convo with Duce Raymond

Duce Raymond joins Ty Wilson to discuss building the next chapter of one of barbecue's most recognizable family legacies. As the son of the chef behind Sweet Baby Ray’s, Raymond shares why he's transitioning to the Deuce’s Wild brand, how an $8 million catering business fuels growth, and what goes into launching a new technology-driven barbecue restaurant. From family history and restaurant financing to AI, drive-thrus, and Amazon sales, this conversation explores the balance between honoring the past and building for the future. Recorded live at the National Restaurant Association Show in Chicago.What You'll Learn: • Why Duce Raymond is transitioning from Sweet Baby Ray’s to Deuce’s Wild • How catering became the primary growth engine for the business • Why technology and AI are part of the future of barbecue • How strategic partnerships help operators scale confidently • How Duce is preserving a family legacy while building something newEpisode Links:- Duce Raymond LinkedIn: https://www.linkedin.com/in/duceraymond/- Duce Raymond YouTube: https://www.youtube.com/channel/UCEbFPZr-u8_zOKw6wMNZhUA- Duce Raymond Instagram: https://www.instagram.com/duceraymond/?hl=en- Sweet Baby Ray’s: https://www.sweetbabyrays.com/- True Cuisine: https://www.truecuisine.com/about/duce-raymond- Duce’s Wild: https://www.truecuisine.com/about/duce-raymond