Building a Mushroom Empire with Tero Isokauppila

TERO ISOKAUPPILA is the founder and CEO of Four Sigmatic. We chat about the history of the business, the challenges of building a mushroom company, advice for other mushroom lovers wanting to turn their passion into something that also pays their bills, mycoremediation, psilocybin, the functional mushroom industry as a whole, and so Mush More. Tero’s roots (or mycelium, if you will) are in Finland, where he grew up growing and foraging natural foods on his 13th generation family’s farm. He later earned a degree in Chemistry, Business, and a Certificate in Plant-Based Nutrition at Cornell University. In 2012, Tero founded Four Sigmatic with the dream of bringing a little Everyday Magic to the lives of all. A best selling author and expert in all things related to nutrition, health, and wellness. www.mushroomrevival.comWe are a functional mushroom company and make 100% certified USDA Organic and Vegan mushroom supplements. We are transparent with our lab results, and use actual fruiting bodies aka mushrooms! We provide our supplements in tincture, capsule, powder, and delicious gummy form. Energy (Cordyceps): Need a little pick-me-up before a workout or when you’re picking up your kids from school? The Energy Cordyceps is the mushy match for you.Focus (Lion’s Mane):  Needing a little more focus in your daily life? Lion’s Mane is known to be the mushroom for the brain and may support cognitive function.Calm (Reishi): Looking for some tranquility and zen in your life? Reishi will bring you into the zen state of mind you’ve been searching for.Daily 10 (Mushroom Mix): It’s like having 10 bodyguard mushrooms fighting off all those bad guys. This is a good place to start as it contains all of the daily mushies you need. Not sure where to begin? Take our mushroom quiz here.Use code ‘PODTREAT’ for a 30% discount.