Building a Music Empire: Leslie Arredondo on TikTok Strategy, Sync Deals, and Latin Music's Rise

In this episode of The Media Machine, host Johanna Salazar interviews Leslie Arredondo, founder of LAC Music. Leslie discusses her journey starting in corporate roles at TikTok, Paramount, and Viacom to launching her own sync licensing agency specializing in the Spanish-language independent music sector. Leslie explains the challenges of transitioning from a corporate role to entrepreneurship, the intricacies of music synchronization, and valuable advice for emerging creatives. Tune in to learn how Leslie's passion for music and innovation continues to drive her success in the ever-evolving media landscape.   SHOW NOTES 00:00 The Journey Begins: From Passion to Profession 01:16 Introducing Leslie Arredondo: A Music Industry Maverick 02:39 Early Career: From College Radio to J Records 04:17 Diving into Sync Licensing at Sony and MTV 07:44 The Entrepreneurial Spirit: From Side Hustles to Full-Time 10:44 Navigating the Pandemic and Embracing Change 12:15 The TikTok Experience: Music Business Development 17:16 Launching LAC Music: Building a Business from Scratch 27:22 Managing Music Files and Artwork 28:35 Transitioning from Corporate to Founder 31:48 The Importance of Music Strategy 33:42 Challenges in Music Licensing 36:05 Understanding Copyright in Music 40:52 Advice for Aspiring Creatives 42:35 The Power of TikTok for Brands 47:03 The Rise of Creators as New Studios 51:03 Conclusion, Social Plugs and Credits   CREDITS The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra.This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.    WEBSITE LINK https://www.mediamachinepodcast.com      SOCIALS LINKS Instagram: @themediamachinepodcast TikTok: @themediamachinepodcast Facebook: @themediamachinepodcast X/Twitter: @themediamachinepod PODCAST LINKS  Apple Podcasts  Spotify Amazon Music  YOUTUBE @TheMediaMachinePod ABOUT THE PODCAST  This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.  #MediaMachine #TheMediaMachinePodcast #MediaMachinePodcast #JohannaSalazar #LeslieArredondo #LACMusic #TikTok #Viacom #Paramount #MTV #Sony #JayRecords #GoDaddy #LegalZoom #DISCO #AIIntelligence #FutureOfMedia #InnovationInMedia #MediaBusiness #ContentCreation #TechAndMedia #MediaDisruptors #BusinessOfEntertainment #MediaStrategy #EntertainmentBusiness #MediaPioneers #MediaIndustryInsights #MediaAndTech #TechInEntertainment #MediaRevolution #CreatorsAndInnovators #NextGenMedia #MediaTrends #SustainableEntertainment #MediaConversations #Mediapodcasts #MediaBusinessPodcast