Building a Network for the Long Run: Community, Criteria, and Change

Are podcast networks still the place for passionate new voices, or is the door closing unless you can prove your numbers? When does building a podcast network shift from nurturing raw talent to protecting a business, and what do you lose in that transition? This conversation unpacks how download minimums, revenue focus, and talent requirements have changed what it actually means to run a podcast network today. Guest Nick Gelso brings a frank view into this reality, questioning the cost of growth for operators and creators alike.Nick Gelso, operator of CLNS Media CLNS Media—Boston’s leading independent digital sports broadcaster—and North Station Media, a hybrid podcast network and agency representing 100+ shows. and North Station Media, has developed two businesses at scale, overseeing dozens of podcasts and digital shows focused on sports and related fields. Moving from a restaurant background into blogging and podcast hosting, he grew his network from individual experiments in the mid-2000s into a large operation responsible for supporting many creators and families.Listen for:00:00 Challenges in Podcasting Growth3:09 Navigating podcast networks14:24 Starting the sports media network21:10 Discussing successful TV shows23:48 Evaluating Podcast Partnerships29:01 Discussing content strategy and meetings30:55 Discussing marketing team activities36:45 Exploring AI-driven content strategies39:28 Joining a content network40:51 Onboarding content creators46:10 Reflecting on starting a business50:41 AI's Impact on Content Networks51:38 Challenges of Scaling Media NetworksCONNECT WITH GUEST: NICK GELSO, CEO & FOUNDER | CLNS MEDIA | NORTH STATION MEDIACLNS Media | CLNS Media X | CLNS Instagram | North Station Media | Nick's X | Nick’s Instagram | LinkedInCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg’s book rec: Return on Courage by Ryan BermanSystems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow