Building A Network of Allies and Advocates Through Linked In With Debra Mathias

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Debra Mathias, CEO of Connect to Clients. Debra is a LinkedIn expert who helps professionals build solid LinkedIn profiles. Episode Highlights: Debra shares how she fell in love with LinkedIn and how she became the "LinkedIn" Queen. (2:09) Debra explains that authenticity intrigues people, and the three questions she always asks about are about pets, family, and sports. (9:05) Debra shares that there are a lot of good changes that have happened in LinkedIn for people to build themselves. (12:35) Debra elaborates on the algorithm of LinkedIn and how to increase your connections. (17:10) Debra explains how important it is to have a photo on your LinkedIn accounts, and what third connections are. (21:54) Debra talks about the things to post on your LinkedIn accounts that could help you grow your connections. (26:48) Debra shares that if you do not have interaction on your post, it's going nowhere. (29:48) Debra explains that the reason why people like and comment on content is that they like and trust that certain person. (35:45) Debra talks about the most important part of your LinkedIn account which is the Analytics Dashboard. (39:02) Key Quotes: "What you're trying to create is that interesting thing about yourself. " - Debra Mathias "I want to give tips on this because it is my passion to see that everyone succeeds on LinkedIn as I have." - Debra Mathias "If you do not change the banner behind your photograph, you're not going to get found on LinkedIn." - Debra Mathias Resources Mentioned: Debra Mathias LinkedIn Connect to Clients Contact Teresa Kitchens Sterling Insurance Group