Building A New Business

Some of the most successful businesses that we will know in history are still being built by hungry, smart and innovative entrepreneurs. I know this because of the people I talk to almost frequently while working in proprietary management consulting. Many are starting off small while others are navigating the tech world with a posse and gaining impressive levels of funding from all the right investors from seed money, angel investors and VCs (when they are already selling and distributing their products/service). Securing funding is a big part of what the CEOs of these new companies do day in and day out to assure that they can launch an operate . There are other crucial things that are required and are especially recommended for those just starting out. If you are trying to" Open for business," be open for blessings and insights too. Here are some fundamentals whether you are building a small 1-2 person business or planning the next IPO: *Find the white space *Assess your skills? Team, Advisory and Board, Collaborators, Management Consultation *Focus: Have you identofied the right audience? Know the demand and" sociographics. "Do you customers work for you? Do you have internal consumers? What is the customer / audience behavior? *Innovation: Are you different? Are you a unicorn? -Execute in new and high quality way -Use Technology - Disrupt the status quo *Simplify the customer experience and make it seamless for them to get the benefit of their dollars or consideration * Understand user experience as PR: "User experience" is often defined by what the engineers create for engagement but this considers what I call "HX" - Human Experience. - Your HR team, your sales team, your customer service, your vendors must be compassionate, have great manners and professionalism. They are representives of your brand. *Capitalize on the trends - know what is popular in the market and keep that insight a part of the job of everyone to share what they see everyone researches the same way everyone sells. *Solve problems that are real to stay relevant *Dream big. BIG! Always drive for excellence and never settle for mediocrity; instead ask for help. Establish best practices. *Be a perfect example of enthusiasm and great results in your industry. *Go get it - There is enough for everybody. Hoping yours is the next legacy family business or IPO as you goals and dreams dictate. - Adrienne