Building a new cybersecurity sales paradigm with Carlos Guerrero & Maria Graham!

from Bare Knuckles and Brass Tacks · host George Kamide

What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell. George K and George A get into:🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams?⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach.🎨 The art of closing a deal!🥅 How sellers and buyers are actually playing on the same team!👊⚡️ You can now support the show for less than a cup of coffee, or join our membership tiers for swag and extra goodies!✅ SUBSCRIBE wherever you get your podcasts!🔔 Follow our LinkedIn page for news, updates, and contests!

What this episode covers

What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell. George K and George A get into: 🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams? ⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach. 🎨 The art of closing a deal! 🥅 How sellers and buyers are actually playing on the same team! 👊⚡️ You can now support the show [https://ko-fi.com/bareknucklesbrasstacks] for less than a cup of coffee, or join our membership tiers for swag and extra goodies! ✅ SUBSCRIBE wherever you get your podcasts! 🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!

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Building a new cybersecurity sales paradigm with Carlos Guerrero & Maria Graham!

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This episode was published on January 8, 2024.

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