Building A Personal Brand for Wellness Leaders | Salt Marketing

In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behind some of the most successful personal brands in the world. Together, they explore what it really means to build a personal brand that reflects your values, expands your reach, and unlocks new opportunities beyond your wellness practice. Whether you’re dreaming of launching a course, speaking on bigger stages, or becoming the go-to expert in your space, Michael shares the mindset shifts and practical strategies that help turn that vision into reality. Jennifer and Michael also dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout. Michael offers expert guidance on how wellness entrepreneurs can show up authentically, craft a clear message, and build a brand that attracts aligned opportunities—while still allowing them the freedom to do the work they love. In this episode, you’ll learn: What makes a personal brand different from a business brand—and why that distinction matters for wellness pros How to clarify your message and align your brand with your core values The key systems and tools that allow your brand to grow without demanding all your time The first step to take when you’re ready to evolve from practitioner to thought leader Resources: Attend Michael’s 3- Day Brand & Business Breakthrough Workshop (use promo code SALT to save over $4,000!) Connect with Michael on X Connect with Michael on Instagram Connect with Michael on Linked In