Building a personal brand on social media without being pushy. Sonya Matharu from The Mortgage Mum shares her journey to building a mortgage business and becoming a mentor

Sonya is an Award-Winning Senior Mortgage Broker and Mentor at The Mortgage Mum. It was a pleasure to speak with Sonya on the podcast. We shared our views about building a personal brand on social media without being pushy. Sonya shared with me her passion for becoming a mentor and role model to other aspiring mortgage adviser mums. She's here to empower and encourage.  Sonya is from a large close-knit family whom she adores dearly and spends a lot of her time with. Sonya is one for a positive mindset and is a self-development obsessive! She also enjoys fine-dining with her husband and going for long walks in the countryside or along the beach thanks to her location! “People are scared to seek advice because of the fear of judgement or because they don’t understand the industry—and I don’t blame them. The complex jargon, constant changes to compliance regulations and the numerous variables which can affect an application can make mortgages baffling. I knew I wanted to help change it. I’d heard the phrase “if only I’d known” too many times and so I turned my frustrations into actions and started my journey to becoming qualified so that I could make this information not only understandable, but accessible.” In addition, Sonya is an industry speaker and is passionate about raising awareness on topics such as diversity and inclusion. Sonya is an avid reader of Vogue and describes herself as a self-development obsessive. When Sonya isn’t arranging mortgages, you will find her either fine dining with her husband or in loungewear surrounded by candles with a cup of tea. In the press: https://www.mortgageintroducer.com/mortgage-introducer-awards-2021-winners-revealed/ https://www.womenwd.co.uk/post/it-s-her-business-sonya-matharu-the-mortgage-mum https://www.mortgagestrategy.co.uk/features/feature-exciting-prospects-among-industrys-next-generation/ https://generationtribe.co.uk/mortgage-broker/ Podcast: https://themortgagemum.co.uk/first-time-buyer-series-deposits-with-co-host-and-senior-broker-at-the-mortgage-mum-sonya-matharu/ https://themortgagemum.co.uk/first-time-buyer-series-bank-vs-broker-where-to-go-for-your-mortgage-with-guest-co-host-sonya-matharu/ https://themortgagemum.co.uk/first-time-buyer-series-bank-vs-broker-where-to-go-for-your-mortgage-with-guest-co-host-sonya-matharu/