Building a Podcast Around a Book, a Mission, and a Very Specific Listener—Dr. Ayla Wolf | Ep 151

Have you ever had so much helpful information to share that one format just wasn’t enough? That is where Dr. Ayla Wolf’s podcast story begins.In this episode, I sit down with Dr. Ayla Wolf, host of Life After Impact, the Concussion Recovery Podcast, to talk about how her show grew out of a 600-page book for people dealing with post-concussion syndrome. Ayla works in functional neurology and Chinese medicine, helping people with neurological disorders, and she started the podcast because many people with concussions struggle with reading, eye strain, headaches, and focus. Podcasting became a way to make the information easier to access, easier to absorb, and more supportive for people looking for answers.Tune in for a grounded and honest conversation about building a meaningful niche podcast, serving a specific audience, and figuring out how to keep going without burning out.Connect With Dr. Ayla WolfWebsite: https://lifeafterimpact.comIf My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.Sign up here: https://mypodcaststory.com/joinChapters00:00 Opening Moment00:19 Meet Dr. Ayla Wolf00:39 Introducing Life After Impact00:40 Why Ayla Started a Podcast After Writing Her Book02:34 Sitting on the Life After Impact Name for 10 Years03:31 Starting the Podcast With a Clinician Colleague04:37 Learning Podcast Editing in GarageBand05:54 How Long the Podcast Has Been Running06:41 Reaching Out to Guests and Experts07:50 The Behind-the-Scenes Podcast Workflow09:51 Using AI for Show Descriptions, Titles, and Transcripts11:00 Audio, YouTube, and the Mountain of Unedited Video11:55 A Tool Recommendation for Streamlining Podcast Content13:49 Ayla’s Guest Booking Strategy15:37 Preparing Research-Based Guest Questions17:09 Using LinkedIn to Reach Potential Guests17:48 Creating a Podcast Guest Form18:57 The Challenge of Scheduling Podcast Interviews21:57 Why Ayla Keeps Her Clinic Calendar Separate22:49 When a Scheduling System Does Not Get Adopted24:31 How Guests Respond to Podcast Invitations25:03 Promoting the Podcast With Limited Time26:22 Podcast Downloads and Niche Audience Growth28:10 Why Weekly Podcasting Feels Unsustainable29:18 Repurposing Popular Episodes to Stay Consistent30:07 Considering Help With Editing32:23 Splitting Long Interviews Into Part One and Part Two35:00 Using Solo Episodes to Save Time36:26 Keeping Momentum Without Burning Out37:24 Monetization, Affiliate Links, and Revenue Challenges38:38 Being Fully Booked Through Her Clinic Work39:28 Ayla’s Advice on Quality Versus Quantity40:39 Where to Listen to Life After Impact41:42 Final Thoughts