Building a Podcast From Idea to Business: Figuring it Out as we Grow TOB

In this episode, we’re sharing the real story behind how two women met at a restaurant, instantly connected, and slowly built a podcast into a growing business. From the early uncertainty to creating structure, systems, partnerships, and scaling intentionally, we’re breaking down every stage of the journey. This conversation is for anyone with an idea they can’t stop thinking about — especially if you’ve ever considered building something with another person and wondered what makes a partnership actually work. We talk honestly about figuring things out as we grow, making decisions without having all the answers, building a brand from scratch, and learning how to turn passion into something sustainable. In this episode, we discuss: - How do you start a podcast with no clear roadmap? - What does it take to grow a creative idea into a business? - What should you consider before going into a partnership? - How do you build systems and structure while still evolving? We hope this conversation reminds you that growth doesn’t always come from having everything figured out — sometimes it comes from starting anyway. Don’t forget to like, comment, and subscribe for more conversations on business, branding, creativity, career and growth. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya