Building a Practice Around a Niche: Why Tax Law Became My Focus

Episode Summary: In this episode of Resilience and Resolve, Lance Drury shares his journey from criminal defense to becoming one of the leading tax resolution practitioners in the country. He explains how focusing on one area of law—tax resolution—helped him grow a thriving multi-location practice and serve clients more effectively. Lance also discusses the evolution of his business mindset, the importance of specialization in modern law, and how embracing marketing, media, and risk-taking can transform a small practice into a scalable firm. Timestamps: 00:00 – Why Lance transitioned from criminal defense to tax law 02:00 – Discovering tax resolution and building a practice from scratch 05:00 – Expanding the firm into multiple states 07:00 – Why specializing beats being a generalist 09:00 – Challenges of building a successful law firm 10:00 – Understanding small business clients and their tax struggles 12:00 – Marketing strategies that built the firm’s visibility 13:00 – Treating the law firm as a business, not just a practice 14:00 – The biggest lessons from committing to one niche About the Show: Resilience and Resolve features Lance Drury helps individuals and small business owners fight back when the IRS comes calling. With over 20 years of experience, Attorney Lance Drury shares expert strategies to protect assets, prevent tax problems, and build financial peace of mind.