Building a Practice That Feels Personal with Ingrid Marayag

In this episode of Behind the Needle, I sit down with Ingrid Marayag, founder of Grace Skin Aesthetics in Monterey, California, to talk about building a purpose-driven practice rooted in trust, intention, and the belief that aging is a privilege.With nearly 14 years in the medical field and a background as a makeup artist, Ingrid brings a unique blend of artistry and clinical expertise to aesthetics. She shares the personal story behind her brand, “Grace,” and how life-changing experiences shaped her philosophy of giving both herself and her patients more compassion throughout the aging process.Ingrid dives into her boutique approach to care, prioritizing meaningful, in-depth consultations and a highly personalized patient experience over a high-volume model. She also opens up about how she built her business from the ground up using social media and word-of-mouth, her decision to focus on injectables and skin-focused treatments, and how she increases client loyalty through thoughtful retention strategies.This conversation is a must-listen for anyone looking to build an intentional aesthetic practice while staying grounded in purpose, safety, and authenticity. Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Check out Grace Skin AestheticsFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaIngrid Marayag: @beautynurseingridGrace Skin Aesthetics: @graceskinaesthetics_