Building a Product Brand Alongside an Interior Design Studio with DuVäl Reynolds

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Dezign Assist. DuVäl Reynolds is the founder and principal of DuVäl Design, a studio known for its layered, highly curated interiors. But alongside the studio, DuVäl has also created a completely separate brand, House of DuVäl, an e-commerce destination for furniture, lighting, décor, and objects that reflect his design perspective. In today’s conversation, we’re talking about what it actually looks like to build a product business as an interior designer. DuVäl shares why he intentionally kept the studio and retail brand completely separate, how he approaches sourcing and developing products, and what it takes to run an e-commerce company alongside a design firm. We also discuss licensing, including the debut of his new upholstery and casegoods collection with Sherrill Furniture Brands at High Point Market, and of course, his wildly popular “Curse of a Designer” social media series. If you’ve ever thought about expanding beyond client work and building a product-driven brand, this episode is a great place to start.