Building a Product Led Community with Minu Margeret, Founder & CEO, BlissClub

Women's activewear as a category is often a subset of the larger category that prioritizes men's wear. Minu saw this as not just an issue but also an opportunity and built BlissClub, a company that focuses on the best quality, comfortable, pocket enriched activewear for women. In this episode of This Round Is On Me, Minu Margeret, CEO & Founder, BlissClub, speaks to Gauri about why she chose to build a start-up, how did she identify a problem statement to solve, the fashion industry and its love-hate relationship with women, the importance of pockets, marketing initiatives for BlissClub plus building a community, and so much more. Find Minu on Instagram & Twitter BlissClub on Twitter | Instagram | WebsiteCheck out 50 amazing episodes of 'This Round Is On Me'You can follow Gauri on Instagram: @gauridevidayalTwitter: @gauridetailsYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.You can check out our website at https://shows.ivmpodcasts.com/featuredSee omnystudio.com/listener for privacy information.