Building a Profit-Generating Sales Pipeline with Leslie Venetz

Sales leader and author Leslie Venetz joins host Steve Whittington to share her proven strategies for outbound sales success. In this episode, Leslie unpacks the critical role of active listening, how to shift from product-centric to outcome-focused messaging, and what it takes to build a repeatable revenue pipeline. She also discusses how to foster trust-based sales cultures, why cold calling still works, and key takeaways from her new book Profit Generating Pipeline. Whether you're leading a startup or an enterprise team, this episode is packed with actionable sales insights and GTM systems thinking to help you drive predictable growth.Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagencyDriving Growth is produced by Morreale Digital.Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/