Building a Profitable Business That Honors Family & Health with Stay Fit Mom Founders, Krista Pool & Tracy Gifford

This episode is extra special because it’s my very first double-guest feature, and I couldn’t have picked two better women to kick that off with. I’m sitting down with Krista Pool and Tracy Gifford, the co-founders of Stay Fit Mom — a brand that has quietly grown into a powerhouse by helping women simplify nutrition, build sustainable habits, and stay consistent through every season of life. What makes this conversation so meaningful to me is that I’ve watched Krista’s journey from afar for years, long before Stay Fit Mom became what it is today. Seeing how she and Tracy have built something rooted in values, community, and long-term consistency is incredibly inspiring. In this episode, we talk about what it actually looks like to grow a business organically, how they’ve navigated visibility, social media, motherhood, partnerships, and why they believe community and accountability matter more than ever in today’s “information everywhere” world. If you’re a busy mom, entrepreneur, or high-achieving woman who feels stretched thin and wants a more realistic approach to health and consistency, this conversation is for you. In this episode, we cover: How Stay Fit Mom started as a simple blog and evolved into a macro-nutrition coaching business Why sustainable habits always beat extremes What it’s really like to build a business with your best friend Getting comfortable on camera (even when you don’t feel ready) The power of repetition in content, marketing, and habit-building Why community and accountability drive real change Balancing motherhood, marriage, and entrepreneurship How faith, values, and small daily actions create long-term success Their newest cookbooks and why high-protein, family-style meals matter Krista and Tracy are living proof that success doesn’t come from one big moment — it comes from showing up, adjusting, and staying committed even when things feel slow or messy. This episode is a reminder that you don’t have to do everything perfectly. You just have to keep going. About Today’s Guests Stay Fit Mom founders Krista Pool and Tracy Gifford are macro-nutrition coaches, recipe creators, and moms on a mission to help women build sustainable health habits. Through their coaching programs, viral meal-prep recipes, and The Stay Fit Mom Podcast, they teach women how to fuel their bodies, simplify nutrition, and stay consistent through every season of life — all without extremes. Connect with Krista & Tracy Website: stayfitmom.com Instagram: @stayfitmomkrista  |  @stayfitmomtracy Offers Mentioned:  Gut Brain Reset  Get 15% off any Stay Fit Mom offer with code LINDSEY