Building a Purpose-Driven Architecture Practice Through Business Clarity and Community Impact | 699

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Erick Darbo Diaz and Carolina Civarolo share how they built ORANGE MADE in the Rio Grande Valley with a strong sense of place, purpose, and partnership. They talk about choosing to stay rooted in their community and why that choice shaped both their work and their vision. You will also hear how they work together as husband and wife while leading the firm side by side. They reflect on how their roles grew over time, what helped them stay aligned, and why building the business became just as important as designing the work itself. The conversation also explores a quiet shift that changed the path of the practice. Without giving too much away, it reveals how better thinking around the business opened new possibilities for the team, the work, and the future they want to build. Why staying in a "smaller" market gave them an edge they did not see at first The subtle change that made the firm feel very different almost overnight What they now believe matters just as much as great design To learn more about Erick & Carolina, visit their: https://orange-made.com/