Building a Purpose-Driven Brand

In this episode of Take Charge with HELP Care, Lee Aase and Dan Hinmon engage with Rick and Sally Kennedy, exploring their journey from graphic design to creating a mission-driven agency. They discuss the importance of branding in healthcare, emphasizing that effective branding goes beyond visuals to include company culture and values. The conversation highlights the role of user experience in website design and the significance of collaboration in achieving shared goals. The episode also touches on the impact of COVID-19 on their business purpose and the empowering nature of the direct primary care model.