Building a Purpose Driven Brand with Kolby Tracey

Welcome back Minding Her Own Business with this week’s guest, Kolby Tracy! Kolby is co-founder of Rogue, a boutique creative house building brands for early stage tech companies. Her team brings beautiful, thoughtful work to often saturated markets, and this is the core of what they provide for clients. ​​Join us as we discuss the challenges and rewards of entrepreneurship, co-founder partnerships, and the value of radical honesty in business relationships. Colby also explains the potential of blockchain technology and the importance of purpose-driven branding. In this episode you will hear: • Kolby’s background and origin story of her co-founded company, Rogue, a boutique creative house.• The importance of maintaining a strong personal and professional relationship with your co-founder when starting a business together.• Kolby's explanation of crypto and web3 technology, plus her excitement about the innovative ideas in the crypto community.• The role of purpose and values in building a successful business, and how Rogue uses this as a vetting mechanism for clients.• Learning how to trust your intuition and take risks, especially in the early stages of entrepreneurship.I hope you are continuing to enjoy these episodes as much as I have loved recording them thus far! Help get this podcast to other like-minded women by sharing it with a friend on socials or leaving a quick review or rating! Kolby’s Links:Instagram: @kolbytracey https://www.instagram.com/kolbytraceyLet's Connect!Website: https://www.victoriamariscal.com/Instagram: https://www.instagram.com/_mindingherownbusiness/LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/