Building a Purpose-Driven Family Law Practice with Asia Scarlett-Jones

This week, Ivy Slater, host of Her Success Story, chats with her guest, Asia Scarlett-Jones. The two talk about Asia's inspiring journey, what drove her to commit to family law, her fearless leap to start her own practice at the height of the COVID-19 pandemic, and the lessons she's learned about leadership, building authentic relationships, and asking for help along the way. In this episode, we discuss: How Asia built her book of business from one client and a whole lot of courage, personally reaching out to everyone she knew, leveraging her court attorney and public-interest experience, owning her story on social media, and slowly refining who her true "ideal clients" are. What truly matters to her in networking: smaller, heart-to-heart relationship building, enjoying the room, becoming a trusted resource, and inviting others to "come meet my friends" rather than treating events like transactional referral hunts.​ When she realized she couldn't do it all, and chose to hire an executive assistant first to calm the chaos, followed by clerks, associates, and interns, she proudly helps them grow into their next chapters. Why Asia sees accepting help as a leadership strength, not a weakness. How she moved from "generic networking" to purpose-driven involvement, aligning with organizations like Women Owned Law, FamilyKind, and FDMC that match her values around women business owners, mediation, and healthier family transitions.​ Asia Scarlett-Jones, Esq. Founder & Managing Attorney, ASJ Law Office Asia Scarlett-Jones, Esq. is a force in family law, known for her forward-thinking leadership and dedication to helping professionals navigate divorce with strategy, efficiency, and dignity. As the Founder and Managing Attorney of ASJ Law Office, a boutique New York-based firm, she has redefined the family law experience, offering concierge-level legal services with a deep commitment to protecting what matters most: family, legacy, and peace of mind. Before launching ASJ Law Office, Mrs. Scarlett-Jones built a strong foundation in public service. She served as a Public Defender at the Nassau County Legal Aid Society, where she advocated for parents in custody and support matters, and later as a Principal Court Attorney in Nassau County Family Court, where she worked directly with Family Court judges to resolve complex legal issues and draft judicial decisions. Under her leadership, ASJ Law Office has become a trusted name for professionals seeking resolution- not conflict- in family matters. Her firm focuses on divorce, custody, child support, prenuptial agreements, and mediation, with a mission to guide clients through transitions with clarity and confidence. Mrs. Scarlett-Jones has been repeatedly recognized for her legal acumen and leadership. Her honors include Top 40 Under 40, The National Black Lawyers, New York Metro Rising Star, Super Lawyers Rising Star, Family Kind (2024), and National Academy of Family Law Attorneys. She currently serves on the Board of Directors for Family Kind, Family and Divorce Mediation Council of Greater New York (FDMC), and Women Owned Law (WOL). She also holds leadership roles, including Co-Chair of the Matrimonial and Family Law Committee of the Women's Bar Association of the State of New York and Co-Chair of the DEI Subcommittee of the Small Law Firm Committee, New York City Bar Association. Mrs. Scarlett-Jones is an active member of the New York City Bar Association, Family and Divorce Mediation Council, Women-Owned Law, Metropolitan Black Bar Association, New York Women's Bar Association, Family Kind, New York State Bar Association, Women's Bar Association of the State of New York, and American Bar Association. She earned her Juris Doctor from the Maurice A. Deane School of Law and her Bachelor's from the University at Albany.  Website: https://asjlawoffice.com/ Social Media Links: https://www.linkedin.com/in/asiascarlettjonesesq/