Building a Real Estate Fanbase: Large-Scale Events with Arshia Kia | The LAB

Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth.Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competitive advantage in 2026. This episode explores how eXp Realty agents are leveraging large-scale community events and multi-generational relationship strategies to stay relevant in an increasingly digital world.🔥 KEY TAKEAWAYS:✅ The Relationship Ratio: Why Arshia invites 50 "non-clients" to his first event and turned every single one into a paying customer.✅ Event Lead Gen: The 20% registration rule—how to calculate your attendee count based on your total database outreach.✅ Multi-Generational Success: Scripts and systems used to turn a 2017 client into a recurring referral source for their adult children.✅ Contact Consistency: Why 3,000 minutes of phone time per month was the fuel for a 12,000-person database.Quick Links:Arshia Kia Instagram: Arshia Kia (@arshiaskia)Free Resource: https://kiarealestate.com/🎓 Visit eXp University: https://www.expuniversity.com/CHAPTERS0:00 – Who is Arshia Kia? (The Federal Government to Real Estate Journey)1:20 – The "Pouring In" Philosophy (Relationships Over Transactions)2:18 – Overcoming the Fear of Rejection (The Immigrant Mentality)3:53 – Managing a 12,000-Person Database (Purposeful Systems)6:04 – Pocket PCs to Modern CRMs (The Evolution of Contact Storage)8:11 – Scaling Events (From 300 to 10,000 Attendees)10:43 – Celebration of Spring (Leveraging Cultural Events for Growth)11:57 – The Vendor Partnership Model (Food Vendors and Large-Scale Advertising)14:14 – Registration Data Mining (How to Tag "Fans" in Your CRM)15:44 – The "Entertainer" Strategy (MCing and DJing for Influence)17:42 – Launching Your First Event with Zero Clients (The Proof of Concept)19:18 – Maintaining Multi-Generational Loyalty (Referrals from 2017 to Now)21:08 – How to Get Guidance from Arshia (Direct Contact Info)#ClientEvents #SphereOfInfluence #RealEstateRelationships #eXpRealty