Building a Revenue Engine Beyond the Sale, Part 1

What if the biggest growth lever in your business isn't actually new sales? What if the real difference between a stalling $200 million firm and a smaller competitor that doubles in size comes down entirely to growth and retention discipline within your existing account base? Knownwell CEO David DeWolf and CMO Courtney Baker present the first half of a recent Knownwell webinar called "Building a Revenue Engine Beyond the Sale." They break down a tale of two companies to demonstrate how a smaller firm with superior growth and retention strategies and execution can leave a larger, sales-obsessed competitor in the dust.  David and Courtney explore the frustrating paradox facing most B2B service firms: why is the pre-sales process a high-tech science, while the post-sales world remains a high-touch art managed by vibes and manual spreadsheets? You'll learn why what we call the ghost in the revenue machine might be killing your predictable growth and how to finally apply RevOps rigor to the entire client lifecycle.  Since this discussion relies on visuals, charts, and two different growth curves to illustrate the difference between two companies that we discuss during the webinar, we strongly encourage you to watch the video version. Watch the episode on YouTube: https://youtu.be/F8XVZQwPNCs  Watch the full webinar: https://knownwell.com/revops/