EPISODE · Sep 1, 2026 · 41 MIN
Building a Rich Life: Business, Burnout and Boundaries with Jules Duncan
from I AM | Jen WIlson, The Healing Rebel
"You cannot set yourself on fire to keep other people warm."That's the quote from this week's guest, Jules Duncan, and it captures the whole conversation. Because both of us have done it. Both of us have paid the price. And both of us want you to not do the same.I'm Jen Wilson, The Healing Rebel, and I'm delighted to have Jules back on the podcast. Jules runs The Badass Business Club, she's been coaching business owners for a decade, and we've known each other pretty much the whole time she's been in business. This conversation goes into the reality of running a business without wrecking your health, and how to build what she calls a "rich life", which has nothing to do with money.What we cover:What a "rich life" actually means (and why it's more about your Tuesdays than your holidays)Why gratitude gets a bad rap and what to reach for insteadWhy every task, decision, and commitment needs to go in Google CalendarHow to schedule your rest, holidays, and downtime months in advanceThe advantages of business ownership that most business owners never takeWhy you don't have to respond to messages within 20 minutesBusiness WhatsApp: what it is, why you need it, and how to set it up properlyThe two-phone system I use to protect my downtimeWhy fit isn't the same as healthy (and why fitness professionals often burn out first)The moment Jules realised she was so fatigued she was burning her own neck with a hair straightenerThe Crohn's flare that finally forced me to change how I ran my businessWhy "you can't set yourself on fire to keep other people warm" needs to be tattooed on every coachWhether hormones and perimenopause are part of why women in their 40s stop caring what people thinkWhy every business is a service (and it's okay to think of it that way)Why failure is necessary, not shameful, in building a businessA few questions we answer:What is a "rich life" and how do you build one?How do you protect your time and energy as a self-employed business owner?Why do so many fitness and wellness professionals burn out?Should you offer 24/7 support to clients?How do you know when your business is costing you too much?Why is failure necessary for building a successful business?Find Jules:Instagram: @thebadassbusinessclub For book recommendations: @badassbooksandbarbellsFree download: my Lymphatic Drainage Self-Care Routine. A gentle, daily practice you can do in as little as one minute a day. Download here https://iamjenwilson.thrivecart.com/lymph/If you're in or around Glasgow and you'd like to come in for a treatment, my Reset (90 minutes) and Recalibration (3 hours) sessions are designed for exactly this kind of nervous system exhaustion www.iamjenwilson.com/relaxAbout Jen:Jen Wilson is The Healing Rebel, a holistic wellness practitioner with over 17 years in practice, supporting capable, first born daughters who give to everyone and struggle to receive. Working from her private home studio in Springburn, North Glasgow, Jen offers The Reset, The Recalibration, Manual Lymphatic Drainage, Therapeutic Fascia Massage, Closing the Bones, Menopause Massage, Reiki, Reiki Drumming, and Sound Healing, plus online movement classes and an on-demand subscription library.Find out more at iamjenwilson.com
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Building a Rich Life: Business, Burnout and Boundaries with Jules Duncan
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