Building a Scalable Content Engine at IBM: Eda Kavlakoglu (IBM)

Join Eda Kavlakoglu, a Program Director at IBM, for a webinar on how IBM builds a scalable content engine.  She shared their four operating models that guide their teams: Workflows Staffing models Keyword research Writing and content creation She also shared how her team measures success including feedback loops for both business and individual performance.  Links to additional resources & slides: https://www.clearscope.io/webinars/building-a-scalable-content-engine-at-ibm-eda-kavlakoglu About Eda Kavlakoglu: As a Program Director within the ibm.com content discipline, Eda Kavlakoglu leads the development of inbound content at IBM. Using keyword research, she and her team prioritize, write, and edit content that ranks on page 1 of Google Search, driving organic traffic growth for the business over the last three years. Follow Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/