Building a Scalable Outdoor Hospitality Brand Through Franchising | Brian Linton E36

In this episode of the Hotel Investor Playbook, Mike and Nate sit down with Brian Linton, co-founder of Finding Promised Land, Camp Ferncrest, and The Rex Hotel. Brian shares how he transitioned from building a $20M apparel company to launching one of the fastest-growing outdoor hospitality brands in the U.S.Key Topics:How a rundown motel purchase during COVID led to a hospitality empireNavigating zoning issues, STR restrictions, and neighborhood pushbackWhat to look for in land: acreage, utilities, proximity to population, and state parksWhy owning your business outright may beat raising capitalHow Brian is using a franchise model to scale Ferncrest to 100+ sitesThe power of social media: growing to 350K+ followers and millions in revenueWhether you’re an investor, a landowner, or just glamping-curious, this episode is packed with insights on how to scale a meaningful hospitality business without sacrificing ownership or creativity.Got a deal you want to discuss? Send it our way here: https://link.apisystem.tech/widget/form/28iLM67xiWWNkekg8ONtAbout BrianBrian is the founder of Finding Promised Land, a hospitality and education company helping landowners turn underutilized land into profitable glamping retreats. After building United By Blue into a $20M sustainable apparel brand, he transitioned into outdoor hospitality with The Rex Hotel and Camp Ferncrest. Now focused on scaling Ferncrest through a franchise model, Brian is on a mission to make nature-based stays more accessible, profitable, and thoughtfully designed.Connect with BrianLinkedIn: https://www.linkedin.com/in/brianlinton/Website: https://findingpromisedland.com/Instagram: @findingpromisedland & @campferncrestConnect with Michael on Instagram or LinkedIn.Email Us at [email protected] the Hotel Investor Playbook InstagramInvest with Malama CapitalSubmit a deal