EPISODE · Feb 20, 2026 · 54 MIN
BUILDING A SCOTTISH FITNESS EMPIRE - David Hatt, MTN Coaching 💪🏻
from The Business Playbook · host The Business Playbook
David Hatt, Founder of MTN Coaching has built a massive Scottish Fitness Empire. 4,000+ clients.13 coaches.1,000+ body transformations.And the flagship 12-Week Peak programme that generates 70% of annual revenue.We unpack:• The franchise-style coaching model• Why he stopped taking clients• How email became his biggest growth lever• The psychology behind 600+ signups in days• Lifestyle design, discipline, and fatherhood• Building a category of oneHow has he done this? What a story! 👀🎙 THE BUSINESS PLAYBOOK - HOW THEY DID IT. Hosted by Jak Carlin. Delivered by Alleyoop. Sponsored by A1 SEO.Jak Carlin: https://www.linkedin.com/in/jakcarlin/Instagram: https://www.instagram.com/thebusinessplaybooklive/LinkedIn: https://www.linkedin.com/company/the-business-playbook1/
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David Hatt, Founder of MTN Coaching has built a massive Scottish Fitness Empire. 4,000+ clients. 13 coaches. 1,000+ body transformations. And the flagship 12-Week Peak programme that generates 70% of annual revenue. We unpack: • The franchise-style coaching model • Why he stopped taking clients • How email became his biggest growth lever • The psychology behind 600+ signups in days • Lifestyle design, discipline, and fatherhood • Building a category of one How has he done this? ...
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BUILDING A SCOTTISH FITNESS EMPIRE - David Hatt, MTN Coaching 💪🏻
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