Building a Sellable Business episode artwork

EPISODE · May 20, 2026 · 1H 8M

Building a Sellable Business

from Imperial Advisory CFOs · host Gershon Morgulis - Founder & Managing Partner

You may not be ready to sell today — but if you went to market tomorrow, what storywould your business tell?In this Business Health discussion, we’ll break down what buyers actually look for whenevaluating a company — and what separates businesses that command strong valuationsfrom those that struggle to get across the finish line. From financial performance tooperational structure to risk factors, a sellable business is one that stands up to scrutiny.We’ll explore questions like:- What makes a business truly sellable — and what drives a premium valuation?- What story do buyers need to believe before they’re willing to invest?- How do financials, margins, and quality of earnings impact value?- What red flags can derail a deal early in the process?- How do factors like owner dependency, customer concentration, and management depthaffect buyer confidence?With the right structure and discipline in place, business owners can not only improve theirchances of a successful exit — but also build a stronger, more valuable company today.Learn more about Imperial Advisory:🌐 https://www.imperialgrp.com📩 [email protected]

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You may not be ready to sell today — but if you went to market tomorrow, what story would your business tell? In this Business Health discussion, we’ll break down what buyers actually look for when evaluating a company — and what separates businesses that command strong valuations from those that struggle to get across the finish line. From financial performance to operational structure to risk factors, a sellable business is one that stands up to scrutiny. We’ll explore questions like: - W...

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