Building a Signature Experience That Sets You Apart

Chasing industry trends and focusing on promoting the chef in your business and the food you make is actually preventing growth and making you just another restaurant and virtually invisible to the community. I get why you think this. We've always been taught that our product is what makes sales and the chef is the most important person in the business so that is what you need to focus on. This is what has gotten you to this point and what the rest of the industry does. But do you think businesses like Anthropologie, the Capital Grille and Zappos built their business on solely on the products they sell alone? Do you think Steven Starr become the restauranteur he is solely focusing on the chef and the food? If that were the case every restaurant that has ever started out there would still be in business. But that's not the case because 70% of restaurants that open close within 3 to 5 years. When you focus on just promoting your product you end up swimming in a sea of sameness, focusing on what everyone else in your industry is doing, chasing trends and trying to match them and competing on price which ends up devaluing your brand. But what if you could transform your brand into being an icon.  What if you could break the rules, carve your own path and set the standard by redefining expectations, creating moments that surprise your customers and flavors that linger past the last plate cleared?  What if you could create an experience like no other that weaves your business into the fabric of the community and brings people together to enjoy life instead of burying their heads in their phones.  What if you could build your own signature experience that makes you "the place to go" and the competition irrelevant?  It's absolutely possible and what you need to create to take your 2 million dollar business to a 5, 10 or even 15 million dollar establishment.  It's time to own your future and not just own a business.  In this episode you'll learn: What really is a signature experience? What are the 5 experiences you should create in your business? How building a signature experience can make you an icon