Building a Snow Empire: Barbara Sanders on Magazine Publishing, Membership Clubs, and Clean Tequila

Send us Fan MailIn this episode, the Ski Moms sit down with Barbara Sanders, the dynamic founder and publisher of The SNOW Magazine and creative force behind Snow Society and Snow Tequila. Based in Aspen, Barbara has been shaping mountain culture for decades, starting as a ski instructor and evolving into a multi-faceted entrepreneur. She shares her journey from teaching skiing at Mammoth and Aspen to launching a glossy lifestyle magazine that celebrates the glamorous side of ski culture. Barbara discusses her exclusive Snow Society membership club that offers unique ski experiences, plus luxury ski trips to destinations like Portillo and Courchevel. She tells us the story behind Snow Tequila, a clean, female-owned tequila brand she co-founded. Throughout the conversation, Barbara provides insider tips for visiting Aspen with families, discusses the importance of ski fashion, and shares her philosophy on entrepreneurship and following your passion.Keep up with the latest:The SNOW Magazine: thesnowmag.comSnow Tequila: snowtequila.comNotable Quotes:On Following Your Passion: "When you feel something in your heart that you're passionate about, you can do anything. And it is. It's a question of just doing it, believing in yourself, reaching out to people. Everyone knows somebody who knows somebody who can help and support."On Ski Fashion Philosophy: "You'll never, you almost never find me in black. I'm not going to a funeral. I'm going skiing. So I like bright colors and fun and I like to push the envelope, so it's always something different."Stop by Salem, Woburn, or Framingham, and head to skihaus.com to check store hours and get exact locations. Find your perfect family-friendly mountain stay—or list your own! 👉 Browse or list at Ski Mom Family Rentals Get the best gear recommendations and trip-planning tips directly to your inbox. Head to skimom.substack.com to subscribe. Join for free—or upgrade for all the premium perks. Premium subscriptions start at just $5 a month and get to listen ad-free and unlock exclusive content, including insider travel guides, packing lists and more. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com